Water challenges are real now, close to home, and affect us all in different ways. Everyone has a part to play, not just governments and big businesses. Small everyday actions really can make a difference when we all play our part. Studies have evidenced it takes around 59 days (8 weeks) to successfully form a new lasting behaviour – the exact number of days between this year’s World Water Day and the end of the Premier League season.​ It’s about small actions that add up to something bigger. Join the Water Champions challenge and play your part.